Ogilvy's creative team wanted to use Shazam to connect users to televised ad campaigns. My team and I developed a user flow that enabled hundreds of thousands to users to try Coke Zero free for the first time. The campaign won a 2015 Cannes Lion for Best Use of Mobile.
Additionally the client asked for a "drinkable" tweet. I envisioned a mobile experience in which the user would shake a digital Coke glass filled with ice, and the clanging of the ice would generate the text ("clink", "clank", etc) for a tweet. The user would tweet at Coke, and Coke would respond with a coupon code. Presto, drinkable tweet.
Interactive ice cubes that respond to the phone's accelerometer shake and generate text.
Mapping out the flow of the "Drinkable" Shazam experience