Stag Hunter for Jägermeister

And other Jägermeister hacking

In early 2016 I received a Jägermeister tap machine to modify. I spent several weeks thinking about, and defining, a variety of interactive experiences that I would create for the project, codenamed Jägerbot, from practical to playful. Stag Hunter is a whimsical homage to Buck Hunter, the classic bar and arcade game. It is a simple shoot ‘em up video game in which the player shoots all the stags (8-bit versions of the logo) in 30 seconds to win a shot of Jägermeister. 

I chose the 8-bit aesthetic in part because I didn't have a great deal of time to work on it, so anything resembling a modern video game was way outside the scope of the project. With simplicity baked into the look, it was easy to follow with simple game mechanics that made for a fast and memorable 30 second experience.

By removing the manual tap assembly from the machine and replacing it with an Arduino-powered solenoid valve, I was easily able to dispense Jägermeister from the machine using a variety of technologies, including RFID, iPhone and Apple Watch, mobile web, and Stag Hunter.

This project presented the client with new interpretations of the brand, innovative ways to interact with it, and future product potential with games and the Internet of Things.

As the project evolved I designed an ATTiny85-based circuit and PCB to power the machine, commissioned original music and sound effects for the game and a 3D-printed stag head to house our solenoid-based tap assembly.

This is the earliest demo of Stag Hunter that I brought to an office party to do some user testing and measure audience response.

This is the final iteration of the Stag Hunter proof of concept. Here I run through gameplay, prize dispensing, the circuit board, and the 3D printed stag enclosure.

An digital representation of the board

An digital representation of the board

The first version of the circuit board printed by Seeed Studio

The first version of the circuit board printed by Seeed Studio

PCB with all components installed. It's a serial device that connects to a computer via USB. Many types of software applications can talk to it to dispense Jägermeister.

PCB with all components installed. It's a serial device that connects to a computer via USB. Many types of software applications can talk to it to dispense Jägermeister.

The full setup of the earliest iteration of Stag Hunter. Don't ask about Drunk mode.

The full setup of the earliest iteration of Stag Hunter. Don't ask about Drunk mode.

In addition to Stag Hunter, I made an iOS/Watch app to serve Jägermeister.